I think the band need to give serious consideration to tagging themselves onto one of the Legends of Classic Rock style tours to get them some more attention. These tours are usually not satisfactory to the hardcore fans of the bands in question but I think they all benefit by being able to play in better venues and larger crowds by dint of sharing the load. That might provide them with a springboard from which they are better able to branch out.
That apart there is a need to think more carefully about gigs and get out of the usual same old, same old.
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Interesting point. This is something I suggested a few years back. May only be a 60min set or thereabouts, but better to play in front of a fair few hundred, some of whom may well then swell the numbers at Man gigs, rather than the same few faces. I was knocked down with a we aren't a cabaret act (I think Nigel Cross in an early TWC said similar). Each to their own.
I recall Man were going to share the billing with Wishbone Ash was it, a while ago? Nothing seemed to happen. And when Deke reformed Iceberg, he said he was being promoted to go out on a simlar tour, told me whom with, but can't remember, nothing happened there.